# Sweetch

The first behavioral science company to leverage AI & EI (emotional intelligence) through its digital therapeutics solutions.

**Sectors**: Digital Health, Vertical AI

**Status**: Active | **HQ**: Tel Aviv | **Founded**: 2013

**Website**: https://www.sweetch.com/

## About

Sweetch combines behavioral science with AI & EI (emotional intelligence), automatically adapting to each individual's behavior and progress to achieve their health goals. Engaging every individual with hyper-personalized recommendations in the right tone, timing and real-world context every step of their unique journey with chronic conditions.

## Why VentureIsrael invested

Sweetch's moat is its proprietary JITAI (Just-In-Time Adaptive Intervention) engine, which processes real-world data to identify the exact 'moment of influence' for each patient. While others build static dashboards, Sweetch delivers sustained behavior change. Their deep integration with global pharma and life science leaders proves that their AI-driven adherence model is the new gold standard for digital therapeutics.

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