VentureIsrael News

Competitive power exponentially grows if we understand ‘Why’ things happened, instead of ‘What’ has happened

Portfolio Companies

This podcast interview focuses on product innovation that has the power to give every brand a wealth of opportunities to grow trust with their customers. My guest is Boaz Grinvald, CEO of Revuze

Boaz is a serial entrepreneur, and this is the 5th company he’s managing. He loves building businesses and solving real-world problems. His background is in computer science, started his career in building out technology products but was always drawn to the business side.

Today he’s the CEO of Revuze. They realized many analytical solutions on the market focus on what/when/how much consumers buy. However, 97% of consumers will walk away from a purchase to buy something else, and brands don’t know why. So this is Revuze’s mission to solve. 

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